In this episode #2 we debunked how AI makes building faster, but speed isn’t enough. Learn how designers, founders and product teams can use AI to research, collaborate, make better decisions and launch products people value.
I design AI products where clarity, speed, and decisions matter.
Eighteen years turning fragmented workflows into intuitive, scalable B2B B2C products across healthcare, fintech and enterprise AI.
Not prettier. Fewer bounces.
At Credello I redesigned financial decision flows to cut cognitive overload. Guided comparison patterns reduced bounce rate by 41% — research-driven design, measured in outcomes.
Design starts with systems, not screens.
Workflows before UI. The decisions, the roles, the edge cases — mapped before a single screen exists.
Complexity stays where it earns its place. Friction does not. Depth without the noise.
From nothing to launch, or from launch to scale. Structure and clarity at every stage.
Systems thinking, delivered as product.
AI experience design
Agents, assistants and automation. Multimodal UX across text, voice and image, with orchestration, handoffs and guardrails.
SaaS and workflow systems
Multi-user platforms and decision flows. Information architecture that holds up in high-stakes, high-volume work.
Conversion UX
Activation, onboarding and retention. Guided patterns that reduce cognitive load and move the metrics that matter.
Design systems
Scalable component libraries and reusable patterns — consistency across product, onboarding and marketing.
Platforms shipped at scale.
Also FLdata (enterprise data platforms, Texas), and a portfolio of launches across the US, UK and EU.
AI music platform
Aiode
IsraelEnd-to-end product design for an AI music platform acquired after a two-year growth phase — unifying composition, editing and performance into one workflow.
AI receptionist
Dental Genie
USAEnd-to-end UX for an AI dental receptionist: six modules spanning call insights, CRM, scheduling, a communication hub, role-based dashboards and patient intake.
Healthcare
Dental.com
California, USPatient and provider platforms across web and mobile. Simplified high-stress appointment and consultation workflows between roles with conflicting needs.
Fintech
Akiba One
South AfricaRedesigned a fintech platform — workflow automation, KYC verification and enterprise usability — on a scalable design system and component library.
Financial decisions
Credello
Jersey City, USRedesigned financial decision flows to reduce cognitive overload. Guided comparison patterns improved engagement and cut bounce rate by 41%.
Content platform
Packt
Birmingham, UKScalable interfaces and design systems for global content platforms. Streamlined navigation across complex content ecosystems, and mentored designers.
AI/UX Podcasts
In this our first episode we explore what happens when humans stop treating AI like a productivity tool — and start collaborating with it as a creative partner. In this you can learn Claude design and chatGPT for research copy writing.
Good UX is not about aesthetics. It is about helping people make better decisions, faster.
Get started.
Embedded design partner
Plug into your team to raise the bar on product and AI UX, week over week.
- AI and agent experience design
- UX audits and clarity optimization
- Design systems and component libraries
- Design direction and mentoring
End-to-end engagement
A defined scope, from a first launch to redesigning a mature platform.
- Discovery, IA and decision flows
- End-to-end product and UI design
- Interactive Figma prototypes
- Developer-ready handoff
Questions, answered.
Google Prompting Essentials
Advanced prompting, custom GPT agents, workflow automation
OpenAI Academy
Multi-agent systems, AI strategy, Sora storytelling, product workflows
Runway Academy
AI video creation, Gen-4 models, content for marketing and product
MidJourney Guide
Advanced image generation, prompt control, creative direction