Hello I'm Prince Pal.

I lead AI & SaaS products where trust, speed, and decisions matter.

Lead product designer with 18+ years across healthcare, fintech, AI and enterprise SaaS — from discovery and product strategy to design systems and engineering handoff. A teledentistry platform behind 10M+ virtual appointments, and an AI product designed through to acquisition.

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Product Strategy Product Discovery Agentic UX Human-in-the-Loop Review Conversation Design Design Systems Multi-User Workflows Information Architecture AI-Assisted Prototyping Usability Testing Mobile App Design Front-end Development Workflow Automation Design Leadership
Measured impact
0M+

Virtual dental appointments. One platform.

At Teledentix I led end-to-end UX for a two-sided teledentistry platform that carried 10M+ virtual appointments across the USA in 3.5 years — and a unified design system that cut developer implementation time by 30–50%.

0+
Years designing products
0%
Lower bounce rate at Credello
0
AI product designed through acquisition (Aiode)
The approach

Design starts with systems, not screens.

01

Workflows before UI. The decisions, the roles, the edge cases — mapped before a single screen exists.

02

Complexity stays where it earns its place. Friction does not. Depth without the noise.

03

From nothing to launch, or from launch to scale. Structure and clarity at every stage.

04

Design leadership, not just screens. Discovery, roadmapping, workshops and design reviews that keep product, engineering and business pointed at the same outcome.

Core expertise

Systems thinking, delivered as product.

AI experience design

Agents, assistants and automation. Conversation design, human-in-the-loop review screens and LLM evaluation interfaces, with multimodal UX across text, voice and image.

SaaS and workflow systems

Multi-user platforms, decision flows and visual workflow builders. Information architecture that holds up in high-stakes, high-volume work.

Conversion UX

Activation, onboarding and retention. Guided patterns that reduce cognitive load and move the metrics that matter.

Design systems

Scalable component libraries and reusable patterns — consistency across product, onboarding and marketing.

Selected work

Platforms shipped at scale.

Aiode — AI music platform
01 / 10 AI music platform · Israel

Aiode

Lead UI/UX designer

End-to-end product design through a two-year growth phase that ended in acquisition. Turned a technical demo into a professional workspace with drag regions, DAW integration and a 20-version Takes Manager. Webflow landing pages lifted sign-ups by 20%.

View case study
Dental Genie — AI receptionist
02 / 10 AI receptionist · South Africa

Dental Genie

Product UI/UX designer

Six modules for an AI dental receptionist — call insights, CRM, scheduling, communication hub, role-based dashboards and patient intake — with human-in-the-loop review of AI call summaries. Cut manual follow-ups by ~48%.

View case study
Teledentix — teledentistry platform
03 / 10 Teledentistry · USA

Teledentix

Lead UX designer

Two-sided patient and provider platform that facilitated 10M+ virtual dental appointments in 3.5 years. Simplified booking and consultation for high-stress moments, and a unified design system cut developer implementation time by ~30–50%.

Ask for the case study
Dental.com — AI Smart Scan and CICI chatbot
04 / 10 AI photo assessments · USA

Dental.com

Lead UI/UX designer

Mobile-first AI dental assessment: a 3-step flow (photo upload, AI scan, dentist review) that lifted engagement 45%, plus CICI, a 24/7 text and voice AI assistant. Built the Figma design system and its React components.

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Akiba One — Fintech compliance
05 / 10 Fintech compliance · South Africa

Akiba One

Lead product designer

Rebrand and redesign of a credit-decisioning and compliance SaaS. A node-based, drag-and-drop workflow builder let non-technical teams build loan and KYC workflows without developers — 39% higher operational efficiency.

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Calqy — revenue recognition dashboard for Stripe
06 / 10 Revenue recognition · 2025

Calqy

Senior product designer

B2B fintech automating revenue recognition for Stripe. Replaced a code-style rule editor with a visual rule builder that puts ASC 606 logic within reach of CFOs, and cut onboarding from 20+ options to 3 steps. Also the brand, design system and marketing site.

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Pronto Networks — AI-powered networking website
07 / 10 Network management · USA

Pronto Networks

Lead product designer

Rebuilt a 10+ year legacy platform across 60+ screens — dashboards, network topology and device detail. AI-assisted troubleshooting and a chatbot in the topology flow cut issue resolution time by 30%.

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Args.ai — InfoX document processing platform
08 / 10 AI document processing · USA

Args.ai

UI/UX designer & front-end developer

An AI platform turning unstructured documents into structured outputs, so non-technical teams deploy chat and knowledge tools without code. Designed a chat hub unifying ChatGPT, Gemini and other models in one interface.

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Credello — Financial decisions
09 / 10 Financial decisions · Jersey City, US

Credello

Senior UX designer

Made choosing a financial product as easy as online shopping. A cash-back credit card finder, refined through UserTesting feedback, cut bounce rate by 41%.

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Packt — Content platform
10 / 10 Content platform · Birmingham, UK

Packt

Senior UI/UX designer

Scalable interfaces and design systems for global content platforms. Streamlined navigation across complex content ecosystems, and mentored designers.

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Podcasts

AI/UX Podcasts

In this episode #2 we debunked how AI makes building faster, but speed isn’t enough. Learn how designers, founders and product teams can use AI to research, collaborate, make better decisions and launch products people value.

In this our first episode we explore what happens when humans stop treating AI like a productivity tool — and start collaborating with it as a creative partner. In this you can learn Claude design and chatGPT for research copy writing.

Books

Books Authored By Me

Judgment Is The Advantage — book cover and inside spread, by Prince Pal Singh
Latest release

Judgment Is The Advantage: Design, Collaborate & Launch with AI

The Quantum Thinking Playbook: In the age of AI, execution is cheap. Judgment decides what matters.

Judgment Is The Advantage presents a practical way to work with AI across the full product lifecycle—from research and strategy to design, development, launch, measurement, and iteration.

The Ultimate UI UX Handbook — book cover and inside spread, by Prince Pal Singh
2023

The Ultimate UI UX Handbook: Unleashing success in Design Career and Aspiring Product Creators

A practical guide to UX and UI design by experienced product designer Prince Pal Singh, created for aspiring designers and founders looking to build better digital products.

UI/UX Glossary — book cover, by Prince Pal Singh
2023

UI UX Book - An Encyclopedia of 450+ Essential Terms for Aspiring Designers and Product Owners: Glossary

A practical UI/UX glossary with 450+ essential design and product terms, created to help aspiring designers and product owners understand the language of digital product development.

The belief
Good UX is not about aesthetics. It is about helping people make better decisions, faster.
PP
Prince Pal Singh
Lead product designer · Think 360 Solutions
Ways to work together

Get started.

Fractional service

Embedded design partner

Plug into your team to raise the bar on product and AI UX, week over week.

  • AI and agent experience design
  • UX audits and clarity optimization
  • Design systems and component libraries
  • Design direction and mentoring
Project service

End-to-end engagement

A defined scope, from a first launch to redesigning a mature platform.

  • Discovery, IA and decision flows
  • End-to-end product and UI design
  • Interactive Figma prototypes
  • Developer-ready handoff
Capabilities

What I do, specifically.

I work across product strategy, UX, UI, and front-end — turning ideas and requirements into clear, usable, production-ready experiences.

01

Product UI/UX

Designing digital products from user flows and wireframes to information structure, interaction patterns, design systems, and polished interfaces.

UX UI Prototypes Design systems Figma iOS Android
02

Website Design

Designing modern websites with thoughtful layouts, strong typography, clear visual hierarchy, and experiences that communicate the product or brand effectively.

Web design UI Figma Premium design
03

Front-end Development

Building responsive, production-ready interfaces with clean HTML, CSS, JavaScript, and modern front-end frameworks while keeping design and development closely connected.

HTML5/CSS3 JavaScript React Bootstrap 5 Claude Code Supabase
04

Mobile Design

Creating mobile-first experiences with simple flows, focused screens, and familiar interaction patterns that make products easy to use on smaller devices.

Mobile UI Flows Prototypes
05

Landing Pages

Designing focused landing pages for products, services, and campaigns with clear messaging, strong content structure, and calls to action that guide users naturally.

Funnels Forms CTAs CRO Analytics SEO
06

CMS Builds

Building flexible, editable websites with platforms like WordPress, Webflow, and Framer, making it easier for teams and clients to manage and update their content.

WordPress Webflow Framer Shopify Contentful Elementor
Insights

Design Thinking & AI UX Insights.

Notes on product design, agentic experiences, and the systems thinking that holds them together.

View all insights
UX Design
Oct 19, 2026 — 6 min read

The State Of AI 2027

An interactive story on designing AI products in 2027: workslop and productivity, AI-ready design systems, trust, harnesses and guardrails, and agentic UX.

Common questions

Questions, answered.

It starts with systems, not screens — understanding real behaviour, mapping workflows before UI, and finding the friction in decision-making. Then design for scale, not just usability.

Either an embedded fractional partnership that raises the bar on product and AI UX over time, or a defined project — from a first launch to redesigning a mature platform with developer-ready handoff.

Eighteen years across healthcare, fintech, enterprise SaaS and AI — from teledentistry and telepsychiatry platforms to KYC and revenue-recognition fintech, network management tools and agent experiences.

Figma, FigJam, Figma Make, Axure and Framer for design; Miro, Jira and Notion for collaboration. Claude Code, Codex and Cursor for AI-assisted prototyping and UI-to-code. n8n, Docker Compose, Supabase, PostHog and GitHub for automation, self-hosting and analytics. RunwayML, Veo, ChatGPT and MidJourney across AI-driven production.

Yes. Based in SAS Nagar (Mohali), India, collaborating with founders and teams across the US, UK and EU.
Certifications and continued learning
NN/g UX certified (2015) · 55+ hrs B.Sc. IT
2023

Google Prompting Essentials

Advanced prompting, custom GPT agents, workflow automation

2025

OpenAI Academy

Multi-agent systems, AI strategy, Sora storytelling, product workflows

2025

Runway Academy

AI video creation, Gen-4 models, content for marketing and product

2024

MidJourney Guide

Advanced image generation, prompt control, creative direction

The next system is yours.

Available for select fractional and project engagements. Replies within one business day.