Plug into your team to raise the bar on product and AI UX, week over week.
- AI and agent experience design
- UX audits and clarity optimization
- Design systems and component libraries
- Design direction and mentoring
Eighteen years turning fragmented workflows into intuitive, scalable B2B B2C products across healthcare, fintech and enterprise AI.
Not prettier. Fewer bounces.
At Credello I redesigned financial decision flows to cut cognitive overload. Guided comparison patterns reduced bounce rate by 41% — research-driven design, measured in outcomes.
Workflows before UI. The decisions, the roles, the edge cases — mapped before a single screen exists.
Complexity stays where it earns its place. Friction does not. Depth without the noise.
From nothing to launch, or from launch to scale. Structure and clarity at every stage.
Agents, assistants and automation. Multimodal UX across text, voice and image, with orchestration, handoffs and guardrails.
Multi-user platforms and decision flows. Information architecture that holds up in high-stakes, high-volume work.
Activation, onboarding and retention. Guided patterns that reduce cognitive load and move the metrics that matter.
Scalable component libraries and reusable patterns — consistency across product, onboarding and marketing.
Also FLdata (enterprise data platforms, Texas), and a portfolio of launches across the US, UK and EU.
AI music platform
End-to-end product design for an AI music platform acquired after a two-year growth phase — unifying composition, editing and performance into one workflow.
AI receptionist
End-to-end UX for an AI dental receptionist: six modules spanning call insights, CRM, scheduling, a communication hub, role-based dashboards and patient intake.
Healthcare
Patient and provider platforms across web and mobile. Simplified high-stress appointment and consultation workflows between roles with conflicting needs.
Fintech
Redesigned a fintech platform — workflow automation, KYC verification and enterprise usability — on a scalable design system and component library.
Financial decisions
Redesigned financial decision flows to reduce cognitive overload. Guided comparison patterns improved engagement and cut bounce rate by 41%.
Content platform
Scalable interfaces and design systems for global content platforms. Streamlined navigation across complex content ecosystems, and mentored designers.
Good UX is not about aesthetics. It is about helping people make better decisions, faster.
Plug into your team to raise the bar on product and AI UX, week over week.
A defined scope, from a first launch to redesigning a mature platform.
Advanced prompting, custom GPT agents, workflow automation
Multi-agent systems, AI strategy, Sora storytelling, product workflows
AI video creation, Gen-4 models, content for marketing and product
Advanced image generation, prompt control, creative direction