In this episode #2 we debunked how AI makes building faster, but speed isn’t enough. Learn how designers, founders and product teams can use AI to research, collaborate, make better decisions and launch products people value.
I designDigital Products & Websiteswhere clarity, speed, and decisions matter.
Eighteen years turning fragmented workflows into intuitive, scalable B2B products and B2C websites across healthcare, fintech and enterprise AI.
Mobile App Design
Responsive Design
Visual Design
Art Director
Front-end Development
User Flows
Digital Product Experiences
Prototyping
Interaction Design
Information Architecture
Branding Design
Graphics Design
Website Design
Human + Agentic AI Designer
Measured impact
0%
Improved Engagement. Fewer Bounces.
At Credello I redesigned financial decision flows to cut cognitive overload. Guided comparison patterns reduced bounce rate by 41% — research-driven design, measured in outcomes.
0+
Years designing products
0
Flagship platforms shipped
0+
Hours of NN/g UX training
The approach
Design starts with systems, not screens.
01
Workflows before UI. The decisions, the roles, the edge cases — mapped before a single screen exists.
02
Complexity stays where it earns its place. Friction does not. Depth without the noise.
03
From nothing to launch, or from launch to scale. Structure and clarity at every stage.
Core expertise
Systems thinking, delivered as product.
AI experience design
Agents, assistants and automation. Multimodal UX across text, voice and image, with orchestration, handoffs and guardrails.
SaaS and workflow systems
Multi-user platforms and decision flows. Information architecture that holds up in high-stakes, high-volume work.
Conversion UX
Activation, onboarding and retention. Guided patterns that reduce cognitive load and move the metrics that matter.
Design systems
Scalable component libraries and reusable patterns — consistency across product, onboarding and marketing.
Selected work
Platforms shipped at scale.
Also FLdata (enterprise data platforms, Texas), and a portfolio of launches across the US, UK and EU.
AI music platform
Aiode
IsraelLead UI/UX and graphics designer
End-to-end product design for an AI music platform acquired after a two-year growth phase — unifying composition, editing and performance into one workflow.
View case study
AI receptionist
Dental Genie
USAProduct UI/UX designer
End-to-end UX for an AI dental receptionist: six modules spanning call insights, CRM, scheduling, a communication hub, role-based dashboards and patient intake.
View case study
Healthcare
Dental.com
California, USLead product designer
Patient and provider platforms across web and mobile. Simplified high-stress appointment and consultation workflows between roles with conflicting needs.
View case study
Fintech
Akiba One
South AfricaProduct UI/UX designer
Redesigned a fintech platform — workflow automation, KYC verification and enterprise usability — on a scalable design system and component library.
View case study
Financial decisions
Credello
Jersey City, USSenior UX designer
Redesigned financial decision flows to reduce cognitive overload. Guided comparison patterns improved engagement and cut bounce rate by 41%.
Get in touch
Content platform
Packt
Birmingham, UKSenior UI/UX designer
Scalable interfaces and design systems for global content platforms. Streamlined navigation across complex content ecosystems, and mentored designers.
Get in touchPodcasts
AI/UX Podcasts
In this our first episode we explore what happens when humans stop treating AI like a productivity tool — and start collaborating with it as a creative partner. In this you can learn Claude design and chatGPT for research copy writing.
Books
Books Authored By Me
Latest release
Judgment Is The Advantage: Design, Collaborate & Launch with AI
The Quantum Thinking Playbook: In the age of AI, execution is cheap. Judgment decides what matters.
Judgment Is The Advantage presents a practical way to work with AI across the full product lifecycle—from research and strategy to design, development, launch, measurement, and iteration.
2023
The Ultimate UI UX Handbook: Unleashing success in Design Career and Aspiring Product Creators
A practical guide to UX and UI design by experienced product designer Prince Pal Singh, created for aspiring designers and founders looking to build better digital products.
2023
UI UX Book - An Encyclopedia of 450+ Essential Terms for Aspiring Designers and Product Owners: Glossary
A practical UI/UX glossary with 450+ essential design and product terms, created to help aspiring designers and product owners understand the language of digital product development.
The belief
Good UX is not about aesthetics. It is about helping people make better decisions, faster.
PP
Prince Pal Singh
Senior product designer · Think 360
Ways to work together
Get started.
Fractional service
Embedded design partner
Plug into your team to raise the bar on product and AI UX, week over week.
- AI and agent experience design
- UX audits and clarity optimization
- Design systems and component libraries
- Design direction and mentoring
Project service
End-to-end engagement
A defined scope, from a first launch to redesigning a mature platform.
- Discovery, IA and decision flows
- End-to-end product and UI design
- Interactive Figma prototypes
- Developer-ready handoff
Capabilities
What I do, specifically.
I work across product strategy, UX, UI, and front-end — turning ideas and requirements into clear, usable, production-ready experiences.
01
Product UI/UX
Designing digital products from user flows and wireframes to information structure, interaction patterns, design systems, and polished interfaces.
UX
UI
Prototypes
Design systems
Figma
iOS
Android
02
Website Design
Designing modern websites with thoughtful layouts, strong typography, clear visual hierarchy, and experiences that communicate the product or brand effectively.
Web design
UI
Figma
Premium design
03
Front-end Development
Building responsive, production-ready interfaces with clean HTML, CSS, JavaScript, and modern front-end frameworks while keeping design and development closely connected.
HTML/CSS
Tailwind
JavaScript
AlpineJS
React
Next.js
Astro
04
Mobile Design
Creating mobile-first experiences with simple flows, focused screens, and familiar interaction patterns that make products easy to use on smaller devices.
Mobile UI
Flows
Prototypes
05
Landing Pages
Designing focused landing pages for products, services, and campaigns with clear messaging, strong content structure, and calls to action that guide users naturally.
Funnels
Forms
CTAs
CRO
Analytics
SEO
06
CMS Builds
Building flexible, editable websites with platforms like WordPress, Webflow, and Framer, making it easier for teams and clients to manage and update their content.
WordPress
Webflow
Framer
Shopify
Contentful
Elementor
Common questions
Questions, answered.
It starts with systems, not screens — understanding real behaviour, mapping workflows before UI, and finding the friction in decision-making. Then design for scale, not just usability.
Either an embedded fractional partnership that raises the bar on product and AI UX over time, or a defined project — from a first launch to redesigning a mature platform with developer-ready handoff.
Eighteen years across healthcare, fintech, enterprise data and AI — from patient and provider platforms to KYC-heavy financial products and agent experiences.
Figma, Axure and Framer for design. Claude Code and Claude Design for UI-to-code workflows. RunwayML, Veo, Seedance, ChatGPT and MidJourney across AI-driven production.
Yes. Based in SAS Nagar (Mohali), India, collaborating with founders and teams across the US, UK and EU.
Certifications and continued learning
NN/g UX certified
B.Sc. IT
2023
Google Prompting Essentials
Advanced prompting, custom GPT agents, workflow automation
2025
OpenAI Academy
Multi-agent systems, AI strategy, Sora storytelling, product workflows
2025
Runway Academy
AI video creation, Gen-4 models, content for marketing and product
2024
MidJourney Guide
Advanced image generation, prompt control, creative direction