Like an inseparable couple (rider & cycle), UX and UI seem to merge into an undifferentiated unit in the perception of many. They are usually only mentioned collectively and thus seem difficult to distinguish from one another. The two disciplines are actually more in a mother-daughter relationship.
In the following, I would like to explain to you why the two need each other but are still independent complexes.
Importance of UI/UX design
The primary goal of any business is to increase its sales and increase the growth of the business. UX/UI Design plays an essential role in achieving this goal. The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application.
With users having lots of choices and alternatives for the products and/ or services you are offering them, the span of time you get to grab the attention of your users is quite less and you have to hit the bullseye in this short span of time.
The UI and UX Design help to win the consumers’ confidence and make them use your application or website providing them what they are looking for. The number of consumers you are getting on your website/application can measure the success of the great UI and UX.
For a start-up or a small venture, the importance of UI and UX Design becomes even more crucial as the first impression lasts long, and using UI and UX designing can make or break brand recognition.
Key components of UI/UX design
There are core components of UI/UX design, which are as follows:
1. Information Architecture
Information Architecture, also known as the IA, is all about satisfying the business strategies by designing the application’s or the site’s information structure. The major role of the IA is to provide its users with easy navigation no matter which browser they are using. It’s about using the maximum permutations and combinations to provide the best and a top-level navigation menu.
2. Interaction Design
Interaction Design is about creating the conceptual design with which the users interact with the product and/or application. This interaction includes various elements such as aesthetics, color, font, icons, images, motion, sound, space, graphics, etc.
Usability can be referred to as user-friendliness as well. Along with figuring out if the users get the information they want by using the application or visiting the site for the first time and if the application/website is easy to navigate, the usability also comprehends the ways to handle the errors.
Wireframing is about creating a sample of the application to test the features, look, and usability of the application before it is actually launched. It is a cheap way to test functionality and evaluate if the application serves the purpose.
5. Visual Design
The visual design of the application or the website is like defining the company’s brand. Finalizing the visual design can affect the users’ behavior and hence it is the most important component of the UI design. Visual Design is not only about selecting the best images, colors, icons, fonts, but also identifying the appearance of the application that impacts the interaction of its users.
Now that you are aware of the UI/UX components!!!
6. Reasons Why Your App needs an Efficient Ul/UX design
Well, Coming up with an efficient Ul/UX design for an app is always a priority for most app owners. This requires thorough research and prior planning in order to understand the needs of your users and the problem you intend to solve with your app. Regardless of your needs, you will have to come up with a design that works.
What is UX?
User experience design - in short: UX design
First of all, the meaning of the name as such: UX, i.e. the so-called user experience (or user experience design ) is the more comprehensive value of the two, i.e. the basis (mother).
Experience is everywhere
The user experience is actually not as new as the job title suggests. It has only acquired a completely new status through the extensive planning of online applications. The term “experience” covers everything that the user perceives during use.
It doesn't necessarily have to be in the digital space. Be it a visit to a museum or opening a milk carton: These two “interactions” also encompass a user experience.
All of this is about the same thing: Does the user understand the communication within my product/application and how is it doing?
So a canned food or an innovation?
That is why, from my point of view, both disciplines are always a mixture of what has been learned and innovation. How many innovative ideas can I put in a milk carton and how much on a website? How do I avoid museum visitors only finding their way to the toilets and not to my new permanent exhibition, and how do I ensure that users of my app simply get the information they need at all times?
Clear guiding principle: Think about your users
In contrast to some politicians, we do not believe that the Internet is new territory and yet we always want to make getting started with a web application as easy and meaningful as possible. That also means: I need empathy for my target group and a view from different user perspectives.
Some things have already been learned. So you probably know that when you visit a museum, the first open door is the entrance and, with the milk carton, that the screw cap shouldn't be opened downwards. Just as we have learned these behaviors and viewing habits, most Internet users have also saved certain structures and forms. With page elements that are familiar to you, you can often find your way around an application much better than if all of the colors and shapes were suddenly swapped.
The logic of color
It is already "learned behavior " that a red answer field in a data entry process indicates an error and a green one indicates a success. Turning this around would be thinking about innovation in the wrong place. In order to avoid misleading of this kind and to understand what hinders the user and what encourages him, user experience designers use various tools and aids.
Don't forget: "User Testing"
In addition to reusing structures that I have learned, I can also ask users to test pages and drafts impartially, I can draw their attention to certain topics in advance, and I can track their behavior and get feedback. This prevents critical information from being overlooked or operations on the page not being carried out correctly. Without such information, users can jump too early from processes that are essential for the website provider.
“Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs
Imagine here, for example, that the registration or payment process is so awkward and lengthy that the customer loses interest or patience after 2/3 of the input fields. This leads to a direct (monetary) loss for the site operator, which can be prevented by taking into account a meaningful and pleasant user experience.
User interface design
And here we come from the “mother ship” to the child. Strictly speaking, user interface design is everything that somehow “looks”. Because what is without design? "Design is everywhere" - even if I just place a button and a text above it, then I'll be designing. Therefore the user interface design is hardly less important. Because the UI is also an indispensable element of communication.
I can use a meaningful and pleasant interface (interface can also be anything from a product label to a tablet application to the museum interaction screen) to make complex content easier to understand, I can incorporate ease into "over-bureaucratic" processes and thus prepare even seemingly boring texts in an exciting way.
But how do you do that? Good design always serves a purpose and helps make the message I want to convey easier and more enjoyable to convey. The designer makes use of various optical (subconsciously learned) processes in our brain.
Proportions and hierarchies
For example, hierarchies can be defined through proportions. Logical: what is important: big, what is unimportant: small. Coloring can also be used for communication: what should stand out: rich in contrast, what is casual: low in contrast. An interface designer plays with simple, intuitive sensory perceptions within his brand specifications.
"Understand your user and their inner hurdles, overcome them and make the experience as pleasant, inviting, useful, and beautiful as possible for them."
Makes reading easy again
For example, if you divide a very long text into many small bits and leave space in between for playful explanatory elements such as icons, images, and illustrations, the hurdle of even starting to read the text is significantly reduced. That means: I suggest a short text and thus offer the user the opportunity to take in a lot of information in small sections. In the end, this means that the user reads so much more than with very wide, very long, compact texts.
Whether on the milk packaging, during a museum tour, or when using the app, the same principle always applies: Understand your user and his inner hurdles, overcome them and make the experience as pleasant, inviting, useful, and beautiful as possible for him.
Strong UX + UI equal strong digital brand presence
For the best possible performance, it is therefore important to use both disciplines. The basis, however, is always the UX design, which guarantees a logical user journey within a comprehensible product communication and thus successfully transports the message.
If you are planning to have your own mobile application, website, custom web app or have any type of query or concern regarding its concept, technical know-how, the best way to get it done then don’t hesitate to contact us at and we will provide you a free of consultation.